Drug Development, an Interactive Tour

Hadn't seen this video before on PhRMA's Innovation.org web site, but it's well done. A bit sappy (cue the piano music), but it's a good step-by-step look at how drugs get to market. A good one to send all your friends and relatives who wonder: a) how drugs get to market; and b) why it takes so darn long to get there. It's also good for explaining to them what you do--e.g., "See that guy talking about submitting IND's to the FDA--that's what I do all day!"

--Paul Thomas